Privacy
How we look after your information
Last updated: 11 November 2026
Counting your visits
Checking this device...
Who we are
This website is run by Tap Retail Limited ("Tap", "we"), registered in England and Wales, company number 14591241, registered office Gable House, 239 Regents Park Road, London N3 3LF. We are the controller of the personal data described here. You can contact us about privacy at enquiries@tapretail.co.uk. We have paid the data protection fee.
The short version
No cookies are set when you visit this website, nothing is stored on your device unless you ask us not to count your visits, and we do not use your information for advertising or share it for marketing.
How we count visits
We count visits to this website without cookies and without storing anything on your device. When a page loads, your browser sends us a short note of the page, the kind of site that sent you here (for example a search engine or social media), whether you are on a phone, tablet or computer, and actions such as starting the tour or tapping Directions. To count each visitor once a day, we combine your IP address and browser details with a random value that we replace every day, and keep only the scrambled result. We never store your IP address or browser details themselves, and because the random value is deleted each day, we cannot recognise you from one day to the next or connect visits to you. We do not use this information for advertising and do not share it with anyone. Individual records are deleted after 13 months; after that we keep only daily totals.
To stop us counting your visits on a device, use the button above. Your browser's Global Privacy Control setting is also respected: if it is on, we do not count your visits.
Why, and our lawful basis: to understand how the website is used and improve it. Our lawful basis is legitimate interests (UK GDPR Article 6(1)(f)): the counting is minimal, cannot identify you, and you can switch it off.
If you contact us
If you email us or use our contact form, we use your name, email address and message to reply to you and keep a record of the conversation. Messages sent with the form are saved in our website's database, hosted by Cloudflare. Our lawful basis is legitimate interests (answering you) or, where your message is a data protection complaint, our legal obligation to handle it. We keep messages for 12 months, then delete them.
To keep out spam, the form checks how quickly it was filled in and has a field people do not see. It sets no cookies.
The map and "Near me"
The map in "Find your nearest shop" loads its map pictures from OpenStreetMap (tile.openstreetmap.org), run by the OpenStreetMap Foundation. To show them, your browser connects to their servers, which see your IP address and the address of this website, as for any website you visit. Their privacy policy: osmfoundation.org/wiki/Privacy_Policy.
"Near me" asks your browser for your location to sort the shops by distance. This is worked out on your device: your location is never sent to us.
Links to other websites
Links to Google Maps, delivery apps and our partners open their websites. We send nothing to them; their own privacy policies apply once you are there.
Staff sign-in
Our staff dashboard uses one cookie, for signed-in staff only. It is strictly necessary for signing in and is never set for visitors.
Where your information is held
The website and its data are hosted by Cloudflare, Inc. The visit counting database is located in Western Europe.
Your rights
You have the right to ask for a copy of your personal data, to have it corrected or deleted, to restrict or object to our use of it, and to data portability where it applies. Because our visit counts cannot be linked to you, we will usually be unable to find records about you in them. To use your rights, contact enquiries@tapretail.co.uk. We will reply within one month.
Complaints
If you are unhappy with how we have handled your personal data, please tell us first: email enquiries@tapretail.co.uk or use our contact form and tick "This is a data protection complaint". We will acknowledge your complaint within 30 days and tell you the outcome.
You can also complain to the Information Commission, the UK's data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes
We will update this page if what we do changes, and change the date at the top.